Print | 
Send To Friends |
Add To Favorites |
Comment
What Makes One Book Outsell Another?By: Judy CullinsArticle Word Count: 823 words [Comments (0)] Total Views: 2 Views |
|
Judy Cullins ﾂｩ2003 Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1. Write non-fiction first. These books are 90% of total book sales. After non-fiction success, you can use your profits to partially finance a fiction project. 2. Write short books to start. Short books in any format, like eBooks, booklets, guides or special reports are faster, easier, and cheaper to write than full-length books of 200-300 pages. They can be as short as five pages (special reports), to eBooks that can be 5-100pages (even longer). 3. Market to a book-buying audience. Women buy far more books than men, about 75%. If your message benefits women, you'll do well in sales. If your book solves a problem it will sell more. It's best to see the need and fill it rather than have an idea-then look for an audience. 4. Choose your cover and title with care. Image is almost everything. You have four seconds to impress your potential buyer. Be clear, use metaphor and make sure your title elicits a picture or an emotion. Keep your title short, preferably 5-7 words. What solutions and results does your book promise? See more free articles including "Titles Sell Books" on www.bookcoaching.com. 5. Expand your book into a series. Think of the huge success of the Chicken Soup Series. They have one cover for all the titles.The latest count is 68 million. Think of spin-off products that relate to your book. Some people prefer to learn by listening to a cassette. You may also want to serialize your eBook, sending one part or chapter a week through an autoresponder. These formats actually help you sell more books. Other spin-offs include coaching, consulting, speaking, seminars, columns, or videos. 6. Impress your potential buyer within eight seconds with your back cover copy. The biggest mistake authors make is putting their title on the back cover. Since it's already on the front cover, you need to instead, put your sparkling headline at the top. For example, "Imagine 1000's Buying Your Book Next Month!" It must hook your readers, stir up their emotions, and hit their desire. In 75 words or less, include the benefits your book offers. How to get more money, heart-centered relationships, more fame, more health. Less stress and time spend in a project. Include from 3-5 bullets of benefits, what specifics your book promises its readers. Finally, testimonials are the number one way to turn your potential buyer into a "take-out-their-credit-card-buyer." For information on how to get testimonials ask a book coach. 7. Create your written marketing plan before you finish chapter one. This plan covers your first year's launch period and lifetime plan. You'll want to market at least two years. Inexperienced authors wait until publication and lose a great deal of sales. Your plan could include how many books you want to sell, your 30 second tell and sell, book reviews, news releases, the Online articles to market your book, the book signings, talks, electronic newsletters, and a book Web site. Without a written plan, an author creates vague results. 8. Put as much time into marketing as you did the writing of your book. Your goal is to have people read and learn from your unique message. Why plant a garden if you don't harvest it? John Kremer, book marketing guru, and author of 1001 Ways to Market Your Book, says to do five things each day. Five calls, five press releases, five Online contacts or a combination of tasks. The book coach says spend 6-9 hours a week on Online promotion. 9. Include Online marketing to sell more books. While you can sell your books on other sites, such as Amazon.com, you will eventually want your own. You will make much less with Amazon and you have to pay for shipping too. An author without a Web site is like a person without a name. As an entrepreneur, your site needs to attract visitors and sell your products and service. Here you include testimonials, benefit driven headlines, and your sales letter to get your visitor to become a customer. 10. Start promoting your book several ways. If press releases, book signings, and back of the room sales dim, include Online promotion such as writing and submitting how-to articles to top ezines and web sites. When you use his virtual marketing machine-the Internet- you will keep your book dream alive-- getting it into the hands of thousands of readers rather than a few. Start marketing your book right now, even if you don't have a Web site. Research by reading articles, contacting professional book and web coaches, or take a teleclass to find out how to learn non-techie ways to start your lifetime book promotion journey. Master book marketing like you would eat an elephant --one bite at a time! Watch your sales grow!
|
Print |
Send To Friends |
Add To Favorites |
Comment
Related articles
How to Book Your First Cruise Vacation By: Manoj B - Perhaps you致e saved every dime for this day and now it痴 time to book that long awaited cruise vacation.
Cruising Through A Hurricane By: Kirsten Hawkins - Planning on a Caribbean destination in the late summer or autumn months? You are in luck! Cruise prices are at its lowest that time of the year.
Cruising In Hawaii By: Kirsten Hawkins - The islands of Hawaii are a dream destination for many travelers, and a cruise that incorporates all four of the stateﾃや冱 beautiful islands could be just the ticket for your vacation plans.
Cruising For Special Needs Accommodations By: Kirsten Hawkins - If you are disabled or have certain special needs, you can still have a cruise ship adventure.
Cruise Destinations By: Kirsten Hawkins - When someone thinks about cruises, they often think about the balmy beaches of the Caribbean or Hawaii.
A Cornish Walk: A Simple Tourist Activity, But An Absolute Must For An English Holiday By: Rachel Lane - Cornwall has always been a favourite holiday destination and its dramatic coastline, picturesque villages, vibrant culture and sumptuous cuisine.
Cruises For The Entire Family By: Kirsten Hawkins - Cruise ships are not commonly thought of as family vacation vessels.
Countdown To Cruise Time By: Kirsten Hawkins - Are you ready to go cruising? You probably think you are! However, take a break from the fantasy cruise running through your mind.
Cruise Jobs By: Kirsten Hawkins - Recently, the United States armed forces has been plugging ﾃや徊oining upﾃや as a great way to see the world and gain valuable life experience.
Cruising Destination Ideas By: Kirsten Hawkins - Admit it.
20 Safety Tips for Budget Travelers By: 5150 - 1) When taking taxis from an airport to your hotel, travel in the more expensive airport taxis and ensure that the drivers have official identification.
Don't Worry, Be Happy, Rent a Villa By: Jose M. Negron - A family vacation to ﾃや弋he Happiest Place on Earthﾃや is a rewarding experience you will never forget.
Cheap Travel ﾃや How To Save Substantially On Travel, Vacation And Entertainment Packages By: Ross Belgrave - An increasing number of individuals utilize the internet to make travel reservations.
Business Trip Or Vacation- Bed And Breakfasts Are A Hidden Treasure By: Paul Hyde - Within the same city, across the country, or on the next continent to the East, you wont ever find two bed and breakfasts alike.
Budget Travel Tips For Your Thanksgiving Road Trip By: Joyce Jackson - Your annual road trip to Grandma's with your family is not the time to be wasting money on unnecessary items or services.
Search the Articles
Subscribe
Receive alert message from us when new articles submitted to our site for free.
Categories
- +/- Advice
- +/- Animals
- +/- Automobiles
- +/- Business
- +/- Career
- +/- Communications
- +/- Computer Programming
- +/- Computers
- +/- Entertainment
- +/- Environment
- +/- Family
- +/- Fashion
- +/- Finance
- +/- Food
- +/- Health & Medical
- +/- Home & Garden
- +/- Humor
- +/- Internet Business
- +/- Internet Marketing
- +/- Legal
- +/- Leisure & Recreation
- +/- Marketing
- +/- Other
- +/- Politics
- +/- Reference & Education
- +/- Religion
- +/- Self Improvement
- +/- Sports
- +/- Technology & Science
- +/- Travel
- +/- Writing
Syndicates
                   |