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Choosing A Domain Name Effectively

By: Kimberly Gordon

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Choosing a Domain Name

===============================

In this article you will learn how to choose an effective and

memorable domain name and learn how you can actually

increase traffic by using an old, expired domain name.



Times wasting so lets get startedÂ…

****************************************



In the physical world, you can distinguish a business

because of its structure, window displays, or signs. You can

tell that a bank is a bank, or a clothing store is indeed a

clothing store.



In the Internet, however, it is an entirely different story

altogether. Your domain name is the only clue to your online

business. You do not have visual clues: no location, no

look, and no store design. Instead, users have to type in a

word or a set of words to reach your site. Your prospective

visitor has no way of knowing what your site is all about

until he/she finds it and reads its contents. Who can ever

tell that Amazon.com sells books? Or that Excite is a search

engine?



Your domain name can spell your success on the Internet. A

good domain name is the best asset you can ever have. It can

make your business stand out in the crowd, or just float

aimlessly in space.



The need to provide immediate clues to an online business

led to the prevalence of generic domain names. Generic names

instantly provide the user with an idea of what a business

is all about, what to expect and look for in a site. For

instance, Etoys.com is a toy store.



The temptation of the generic name has been so powerful;

that some companies even paid ridiculously high prices to

get the name they want. The domains Loans.com and Wines.com

were both bought for $3 million each. Telephone.com was

acquired for $1.75 million, while Bingo.com sold for $1.1

million.



However, generic names do not necessarily create the “buzz”

that you'd like surrounding your website. Branding has

always been about proper names: McDonald's did not name

their store Hamburger. Hertz is not called Car Rental. FedEx

is not Mail Carrier. Kodak is not Photographs. Microsoft is

not Computer Software.



For better branding results, your domain name should be

memorable and easy to remember. Remember the following tips

when creating a domain name.



* The domain name should be short

* The domain name should be simple

* It should be suggestive of your business category

* It should be unique

* It should be easy to interpret and pronounce

* It should be personalized

* It should not be difficult to spell

* It should not be difficult to remember



Domain names can be registered through many different

companies (known as 'registrars') - a listing of these

companies is available at ICANN: http://www.icann.org. You

can register for 1 to 10 years - prices can vary anywhere

from $10 to $20 per year.



Most web hosting companies, as explained later,

will handle the registration process for you, but make sure

that you are properly listed as the owner of the domain when

it is registered. If you have registered a domain name for a

specific period, make sure you renew it in time.

You can be surprised at the number of cases, where

site owners have let a domain name slip by if they have not

renewed in time.



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Using expired domains to skyrocket your traffic

************************************************

At some point while you're building your website, you're

going to have to buy a domain name. This is the address that

users type into their browsers to reach your site. That

takes about five seconds, and depending on the name you want

and whether anyone else owns it, it won't cost you more than

a few bucks.



But domain names are also a golden opportunity to make some

easy money.



I'm not talking about Internet real estate, where you buy up

good names and sell them on for a profit—if you haven't got

into that now, forget it. The bottom's fallen out of the

market and the best domains are long gone.



I'm talking about expiring domains.



Thousands of webmasters invest time, effort and money to

promote their site and build up traffic. Many of them then

lose interest and move on, leaving their site active. That

means that although they still own the domain, they're not

actively promoting it. But they don't need to. All the

automatic marketing systems they've put in place are still

bringing in traffic. The site runs itself.



Now, at some point the ownership of those domains is going

to expire. If you snap up those domains once they come back

onto the market, you've got a pre-built stream of customers.

You can either rebuild the site, or redirect the traffic to

your domain. You could set up an affiliate program get paid

for users someone else paid for.



It's that easy.



There are tons of options, and lots of easy ways to make

lots of money with very little effort. Opportunities like

these are everywhere.



Websites such as www.expiredtraffic.com or

www.deleteddomains.com actually do all the legwork and let

you reap all the rewards. Expired Traffic even has an

affiliate program and www.snapnames.com allows you to

back-order a specific domain name.



Do be careful when using other sites though. There are some

swindlers out there that will sell you subscriptions,

provide you with outdated lists, take your money and keep

the good domains for themselves. It happens, and there's

little point in taking a risk when www.deleteddomains.com

does such a great job.



Warmly,



Kimberly Gordon


Article Source: http://www.articledashboard.com





Kimberly Gordon Is A Well Known Author Of 4 E-Books
and 5 Reports On Internet Marketing. Kimberly spends
her time "Turning Newbies To Pro" for LESS than the cost of
a Pizza each month. Kimberly is offering 250 Newbies 3 months
for the price of one! Hurry, not many left. Newbies2Pro.Com





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